About S-Squared

At S-Squared, we treat every brand with the same care and commitment we would give our own. We listen closely, understand its ambitions, and develop tailored licensing strategies designed to exceed expectations.

Brand Essence

Everything begins with the Brand Essence. By building every decision around the brand’s unique identity and objectives, we ensure that each project grows in a coherent, authentic, and future-ready direction.

Licensing Journey

Central to our philosophy is what we call the virtuous licensing journey: a structured, end-to-end process that guides every project from discovery to launch and beyond.

From identifying the right partners, pitching, negotiation, and securing the deal, to providing asset access, overseeing brand assurance and product development, coordinating launch, reporting, and ongoing support — each phase is managed with precision and intention.

This approach ensures consistency, reduces friction, and maximizes the brand’s long-term value.

A Personal Approach

Stefano Salis, a professional with solid experience in the licensing and retail sector.

Graduated from MIP, with a background in marketing in the fast-moving consumer goods sector, gained through experience at Bolton Group.
He boasts 25 years of experience in the entertainment industry, having collaborated with companies such as Warner Bros. Consumer Products, Jetix, Turner, and Boing.
Since 2020, he has been primarily focused on Brand Extension and Collaborations, working with Pantone on global brand development, as well as with Brand Jam on the development of brands such as Chupa Chups, Pac-Man, The Beatles, etc.
His core competencies range from strategic vision to integrated marketing, including advertising, partnerships, and license negotiation.

“I don’t think there is a need for another licensing agency, but I think a different approach, based on 25 years of experience and professionalism in the industry, in tune with the current context, could be useful. “
“We are like dwarfs on the shoulders of giants.”